PROFESSIONALS…it pays to patronize them! Reply

Ron doing the final safety-check

Ron doing the final safety-check

Opinion by Danny Gaisin

Dec. 2nd, ‘12

Recently, our treasured (especially for guys) Canadian Tire® store had a significantly reduced sale on trailer hitches. According to the salesman, installation of same was about a ‘two-wrench’ (out of five) job. So, with a pair of my motorcycle cruising club troops we attempted to attach the item to my SUV. Failure!
A trip to the local HITCH FACTORY on Dartnall Road proved fortuitous. Eighteen minutes later; including being bothered & kibitzed by yours truly…the hitch was an integral part of the vehicle. Obviously an expert and professional at such chores; Ron Monkley not only was expeditious, he was obviously able to avoid the pitfalls that would delay or worse; screw-up the job if done by an amateur. Time was saved; the cost – more than fair; and most important…there was no personal stress involved.
Professionalism in any endeavor has its benefits. The adjustment of attitude necessary to become a pro affects his or her treatment of the customer. The passing on of valued advice is priceless and the comfort of knowing the job, or item, or gift is not only suitable but correctly satisfies-a-need is a priceless advantage over guesswork or hope. My muse was a proficient and qualified expert in retail jewellery. She appreciated and understood design, quality and especially value. Her store benefitted from her knowledge; her customers received the most value for their money, and thus referrals were constant. After the store’s hiatus for renovations, she was unceremoniously dumped in favor of two (or three) newbie part-timers who received no benefit package, no pension nor same wage-rate cost to the employer. A big saving to the corporation’s bottom line but a loss to the customers; ill-will from erroneous advice & guidance and ultimately, reduced overall sales.
We’ve learned that dealing with a pro may cost a bit more…but overall, it’s usually cheaper in the long run. True, the hitch example was tempered by my ‘guy thing’ urge to get down and dirty with tools more that the saving of a few bucks. Fortunately, advice warned me that even trying to attempt the electrical hook-up was certain disaster – Back to Dartnall and Ron!
The HITCH FACTORY is run by the two brothers and their dad. Together they’ve gleaned over a century of experience, . All three are professionals!!! No wonder the fly-by-night’s bring their own stuff over for corrections – Enough said.
Check out their website at

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